Hi Quest Scouts!
GOAL- Get as many Quest Scouts as possible to back our Kickstarter on Day One of our Kickstarter Campaign- January 18th!
That's our goal, and this is why. Let's get real- I've written this e-mail more than once. Each time I write it, I feel like it focuses too much on struggle. This time around, I'll keep it short. A little more than a year into Quest Scouts, money is tight. While we plan to hit enough subscribers in 2016 to be sustainable, we're not there yet. It is almost vital that we hit $1500 in our upcoming Kickstarter, and it would be AMAZING if we could blow that goal out of the water. The more money we raise, the better set up Quest Scouts will be to win big in 2016.
Plus, we're offering great swag for those who pledge! (Read the tale of the t-shirts from last week's email.)
4 Reasons to Back Day One
1) High Numbers ---> Getting Noticed
For those of you who aren't familiar with Kickstarter, they choose a select few campaigns to be featured as "Kickstarter Staff Picks." This is HUGE for projects. Getting chosen as a staff pick could mean excellent exposure for Quest Scouts.
Rumor has it that the higher your day one numbers, the more likely you are to be chosen as a staff pick. But wait- there's no way we can compete with other campaigns that will pull in thousands of dollars in a day, right?
WRONG! There are two numbers that matter: "Amount of $ Pledge" and "# of Backers." While we can't compete with dollars, we can compete with numbers. Every person who pledges even $5 contributes to backer count.
So be there day one to stand up and get counted!
2) Backer Psychology
As funny as it may sound, a person browsing Kickstarter is more likely to back a campaign that is close to or has met its goal, than one that looks like it may not fund. YOU, the person reading this, are someone who knows Quest Scouts can deliver. By displaying your confidence through backing day one, you're showing people new to Quest Scouts that you trust us. That trust will help show those who are on the fence know that we're a safe bet.
3) You Aren't Charged Until Our Campaign Ends
While you do put your credit card information in when you pledge, you are not charged until our campaign ends. So really, your back is a promise that you'll pay us the last day of the campaign, regardless of when you pledge. No need to wait for payday!
4) Don't Miss the Member Designed Quest
During our Kickstarter we'll be designing a 2016 quest from start to finish. That's right- From the theme to the objectives to the design, Kickstarter backers who pledge $5 or more will collectively submit ideas and vote on their favorites. Be there day one so you don't miss any of the action!